In 1949, the new name of the Japanese automobile company "Tokyo Auto Industry" was registered, which received the name "Isuzu". However, the history of the brand began much earlier, in the second decade of the twentieth century, when a small Japanese company tried to establish the production of trucks after the model known in post-colonial Asia as "Walsley". The industrial group "Tokyo Ishikawajima Shipbuilding and Engineering Co" was formed. The company released the first truck of its own design in 1918, which gave impetus to the further development of the company. By 1928, a whole line of vehicles was created, among which was the Isuzu model, named after one of the sacred Japanese rivers.
In 1933, it merged with Dot Automobile Manufacturing Inc. The new, even larger company was named Automobile Industries Co., Ltd and its main product line was the Isuzu truck line. Three years later, the first Japanese diesel engine was developed for them. In 1937, another merger took place, as a result of which the company name was changed again, this time to Tokyo Automobile Industries Co., Ltd.
During World War II, the company was redesigned for the production of power units for aircraft and tanks, which in the post-war period made it possible to obtain the necessary capital for the further development of Japanese engines, even despite the defeat in the war. In 1949, the firm changed its name for the last time, taking its most famous brand, Isuzu, as its name.
In 1950, Isuzu introduces its first diesel engine, which receives many forest reviews from foreign manufacturers. Especially from the American company General Motors, which tried to establish licensed production of Isuzu engines at its factories. But, the Americans received a tough refusal.
After 3 years, a cooperation agreement was signed with the English brand Roots, which provides Isuzu with the technology to start production of the Hillman model. Subsequently, this model became one of the most popular in the Japanese car market, bringing in considerable income for the company.
In 1959, under the Isuzu brand, the Elf heavy truck was released, which is equipped with the second generation of its own developed diesel engines, with high torque, and a platform with permanent all-wheel drive.
In 1961, a compact two-liter diesel power unit was introduced to the market, which has won many honorary awards in Japan and the United States.
In 1963, the company introduces its first passenger car, which receives the name Bellett, and three years later, in order to meet the high demand for an inexpensive and reliable sedan, the Isuzu plant opens in Thailand, where General Motors cars are subsequently assembled. for the automotive market in Japan and South Korea.
However, the economic crisis of 1970, forcing the management of Isuzu to sell part of the shares of the American company General Motors, which is finally starting to develop models with the engine that would ensure the growth of sales in the budget segment.
In 1985, Isuzu enters the off-road car market with the Trooper model, which competes with the Mitsubishi Pajero, technically inferior, but at a significantly lower price. By 1990, a joint venture with another Japanese brand, Subaru, was opened, and the export of cars to the United States of America began.
In 1997, the company experienced another crisis, after which it completely ceased production of cars under its own brand, focusing only on the production of a Fronter model for the German brand Opel, another division of General Motors.
As a measure of overcoming the crisis, the path of modernization and production of Elf trucks was chosen, which gradually occupy 10% of the Japanese special equipment market in 2001.
In 2001 and 2002, the first generation of power units was released, meeting the most stringent requirements of the Japanese government, which should have come into force in 2003. Isuzu again receives many awards, and also begins production of engines for the Toyota concern.
In 2006, General Motors reduced its stake in the company to 10%, leaving behind joint ventures in Europe, while Isuzu continued to strengthen its cooperation with the domestic concern Toyota. The company unveiled the Giga heavy-duty truck, whose engine fully met the new eco-standards set by the Japanese government.
By 2009, the company had already produced more than 21 million diesel engines, both for its own production equipment and for other automotive companies. For example, Isuzu engines were installed in cars of the Renault-Nissan Alliance or General Motors in different years.
In 2010, a joint venture between Isuzu and CBC-Group was opened, which began assembling buses and trucks for the Kazakhstan market.
In 2010, a joint venture between Isuzu and CBC-Group was opened, which began assembling buses and trucks for the Kazakhstan market.
Until 2010, Rodeo, Honda Passport, VehiCROSS, Elf CNG, D-Max cars, as well as commercial cars of the N, C, E and F series and many others were produced under the Japanese brand. At the same time, the company significantly expanded its sales market by opening branches in several countries around the world.
In 2015, Isuzu Motors is one of the world's largest manufacturers of SUVs, trucks and buses. In addition, the company's specialists develop and produce high-tech diesel engines (including for GM cars). The main production is located in Japan, but Isuzu owns production facilities in other countries (Thailand, Uzbekistan, Vietnam, Kazakhstan, USA, Russia and the Philippines).