It all started with the enthusiasm of Ferdinando Innocenti. Before World War II, he was engaged in the production of heating systems.
Due to the fact that the war destroyed the plant in half, Ferdinando decided to switch to the production of Lambretta scooters. The Italians have won great fame for this vehicle.
Automotive production started in 1960. The first A-40 (a simple sedan for the whole family) was assembled under license from Austin. After that, the more powerful Spider-950 came out.
In 1972 the company became the property of the Leyland concern. A little later, the group De Tomaso became the owner. In 1990, Innocenti became part of the Fiat concern.
In 1990, Innocenti was merged with the Fiat concern, which defined a new area of activity for it - the import and sale of foreign cars based on the chassis of various Fiat models.
The cars were sold in Italy under the Innocenti brand. Among them were the Yugoslav Zastava Yugo and the Duna / Elba series, which was produced by the Brazilian branch of Fiat on the Fiat Uno chassis.
Starting in 2010, the legendary motorcycle division of the Innocenti brand was re-launched, serving as a breath of fresh air for the company. The division's creations are renowned for their low cost, quality and thoughtful design.