Initially, Ford simply wrote on the company's products, but in 1903, for his first Ford Model A car, Henry Ford developed a special logo in the Art Nouveau style, very fashionable and fashionable for those times.
1906 - The new Ford logo.
Since 1906, the old logo has been revised and a painted Ford c inscription has appeared with the long-tailed F and D. In 1909, Ford's new trademark was registered with the United States Patent Office. This logo has been used on all Ford vehicles.
1912 - Universal Car.
And again in 1912, Ford changes the trademark to the winged triangle. Originally designed symbol, symbolized in the form of speed, lightness, grace and stability. The emblem was made in orange or dark blue with the inscription of the word "Universal Car". Henry Ford did not really like this sign and soon, its use was discontinued.
1927 - Oval sign.
The new Model A car in 1927 was Ford's first vehicle to receive a new badge on the grille. With the familiar deep royal blue background that we know today, the logo has been used on many cars.
1976 - Blue Oval.
Since 1976, the blue-silver oval Ford has been used as an identification badge for all Ford vehicles in the world of high-end cars.
The history of the Ford automobile brand, one of the largest transnational corporations in the world and the second automobile concern in the USA, began very modestly.
Henry Ford (July 30, 1863 - April 7, 1947) - industrialist, owner of automobile manufacturing plants. His motto was "a car for everyone," so Ford's factory produced the cheapest and most expensive cars at the beginning of the automotive era.
Henry Ford is also known for being one of the first to use an industrial conveyor. Contrary to popular belief, the conveyor was used before it, however, Henry Ford built the first commercially successful line.
Henry Ford's book, My Life, My Achievements, is a classic work on the scientific organization of labor. However, this method of Ford was criticized for depersonalization, in a parody form it is described in O. Huxley’s novel “Brave New World”.
One of the most popular phrases of Ford is considered - "the color of the car can be any if it is black." He was a Freemason, elevated to the degree of master of the bed of Palestine No. 357 (1894) and subsequently remained in the box of Zion 1 until his death in 1947.
Ford also has a number of controversial actions. So, in the late 1930s, a group of authors, on his instructions, wrote and published under his name the book International Jewry, which was later actively used by Nazi propaganda.
However, already in 1927, Ford signed a confession of his mistakes and a request for forgiveness - "As a man of honor, I consider it my duty to apologize for all the stupid things I have done against Jews, my fellow citizens and brothers, and I apologize to them for that harm which I inflicted on them for no reason.
I renounce abusive accusations against them, because my actions were false, and I give a full guarantee that from now on they can only expect from me friendship and goodwill. Not to mention the fact that the pamphlets that were distributed in the United States and around the world will be withdrawn from circulation. "
Almost the entire circulation of this book was destroyed.
The grandson of the car manufacturer also bore the name Henry Ford. To distinguish with his grandfather, he was called Henry Ford II.
Henry Ford was the son of a farmer and in his youth he wanted to create a car that would facilitate the hard work in the field. In 1892, in Detroit, when Ford worked for Edison's electrical company, he designed the simplest internal combustion engine. He took all the information from a few publications on engines and self-propelled crews, which could be found in technical publications of those years.
After 4 years, he built his first small car, resembling a trough on four wheels. After several unsuccessful attempts to create his own automobile enterprise, Henry Ford still smiled with happiness - on June 24, 1903 he founded the Ford Motor Company.
Soon, Ford's laudable desire to build a car for the people began to be embodied in simple designs with 2-cylinder engines, which received indices A, C and F. Under pressure from investors who forced Ford to create more powerful and expensive cars, he had to release models B and K with 4- and 6-cylinder engines.
A small demand for them convinced Ford to become independent from investor influence in order to succeed in business. The first real success was an inexpensive N-brand car with a 4-cylinder engine producing 15 hp. The design of this model was extremely simple. It was he who became the basis of the legendary Ford-T, which went on sale in October 1908 and was produced for a record long - until 1927. Over this period, more than 15 million Ford-T cars were sold.
The Ford-T, or Lizzie Tin, as it was popularly called, had a very simple design, even for its time. They were equipped with a compact planetary 2-speed gearbox with foot shift, suspension of transverse leaf springs with longitudinal reaction rods of the front and rear axles, only the rear wheels are equipped with brakes. When driving in a straight line, such a simplified suspension was almost equivalent to a design on semi-elliptical springs. Problems appeared only at bends, the car was unstable during their passage.
The main operational parameters of the brand T were determined by Henry Ford himself. The design was developed by Joseph Galamb and Child Harold Wille. Ford-T, designed primarily for country roads in America, had high ground clearance was simple and unpretentious, and most importantly, very cheap due to the low cost, which ensured large-scale production. Nevertheless, the best of the previously available structural materials were used in its construction. For example, a frame characterized by high strength was made of high-quality vanadium steel.
The reason for the low engine power was the inefficient carburetor, but, apparently, this was the point, since a slightly boosted engine is more reliable and durable. The design of the car, including the engine and gearbox, assumed unqualified maintenance, and indeed did not often need constant care.
The enormous spread of the T model not only in the USA, but throughout the world was a consequence of the fact that it was always possible to get any spare parts to it quickly and at a reasonable price. Thanks to its unusually high consumer qualities, the Ford-T brand was an outstanding achievement in the early years of the global automotive industry.
After a while, Ford-T was called the car that put America on wheels. Since 1914, for the first time in the world, Ford-T began to be assembled on a conveyor. Thanks to the great 20 year success of this brand, Henry Ford was able to buy back the share of other shareholders, becoming the sole and independent owner of his company and one of the richest people in the United States.